Email Marketing (Not Spam)

Email marketing is Not Spam but is a form of direct marketing which uses email to communicate a companies message to their target audience only. It can also be used to;

• Enhance the relationship with current or previous customers to encourage customer loyalty and repeat business.
• Acquire new customers or convince current customers to purchase something or view latest promotions, services etc.
• Send out time related messages, i.e., to advertise an upcoming event, tradeshow, product launch to a current or potential client list.

The advantages of using email marketing over traditional marketing techniques;

• Our clients can distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other traditional marketing media , e.g. printed newsletters, e-mail is a lot less expensive.
• An exact return on investment can be tracked and results can be seen immediately.
• Delivery time for an e-mail message is relatively short (i.e., seconds or minutes) as compared to traditional mailed advertisement (i.e., weeks or days).
• Clients can actively "push" their message to a target audience, as opposed to website-based advertising, which relies on a customer to find and visit their website.
• E-mail messages can be tracked via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc.
• Clients can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive an e-mail on subjects of interest to them.
• Over half of all Internet users check or send an e-mail everyday.
• Clients can see their marketing lists grow organically via the interaction with their messages as they can trigger other messages to be delivered automatically, or other events, such as updating the profile of the recipient to indicate a specific interest category or the use of a "send to a colleague" link from the email.
• Emails sent can be text only or graphically enhanced via the use of HTML emails.
• Emails can have links into specifically designed micro-sites to push a certain message, or to give further information.
• E-mail marketing is paper-free so a Green form of marketing!